...last Wednesday i saw this brilliant exhibition called The Machine - Designing a New Industrial Revolution and suddenly, design became exciting again for me.
As befits the title, the show takes place on the site of an ex-coal mine in Genk, in the Belgian Limburg mining region. But instead of focusing on the industrial revolution, the exhibition champions the current revolution in digital production
'The Machine' is indeed a metaphor for the machinery deployed by designers who appropriate tools, material and systems and use them to help shape the future of production, consumption and more generally our relation to goods.
This new, and almost domestic machinery is exhibited among the impressive historical machines of the ex-coal mine. The work of the young designers both acknowledges and contrasts with the historical setting. The dark, heavy and now silent machines serve as a dramatic set for the exhibition, with Pantone Process Cyan hanging like the blue 'key' screen used in the cinema industry.
The industrial revolution was a revolution for engineers. Now designers are at the forefront of a new revolution. They are part of networks that enable them to develop new materials and systems, build their own machines, and seek new tools for production and distribution. These developments offer an alternative to mass production and open paths to a new economy and society.
By making production processes more transparent, designers demonstrate that production doesn't have to be completely disconnected from the consumption.
In an interview for the catalogue of the exhibition (which you can and should download), Jan Boelen, the curator of The Machine as well as the artistic director of Z33 explains: "The physical object is yours, but the information is shared between everybody. Making this exhibition demonstrates the hope that things can really change.That on the ruins here in Genk or even in Detroit, things can change because people take control and start doing things by themselves."